Chatbot technology is adaptable for nearly all types of consumer facing brands, with both long-established and newly launched companies taking advantage of reaching consumers where it is most convenient for them. Typical applications for brands that are not vertical-specific include:
- Menu to speed up customer support
- Ordering
- Notifications and news alerts
- FAQ
Top use cases include:
- Product recommendations
- Catalog browsing
- Contact customer care
The standout chatbots include
- Kia - Wide-ranging functionality
- Playtex - Strong impact metrics