RETAIL & FASHION
The retail & fashion industry is still in the early days of experimentation for chatbot technology. More than 20 of the largest retailers and some of the most iconic fashion brands have begun developing chatbots. Many of these bots have been seasonal holiday campaigns, and the industry is still determining the best use cases to enhance customer experience. The top platforms for retail and fashion bots are Facebook Messenger and Kik Messenger.
Best use cases include
Shop the collection
Quiz to collect customer preferences and suggest products
Sending push notifications about deals and offers
Store locator
Contact customer care
The standout chatbots include
American Eagle - Visual search and Complete the Look
eBay - Natural language and image recognition
CoverGirl - Influencer based and strong ROI metrics
Kiehl's - Wide range of functionality
Louis Vuitton - Natural language and wide range of functionality
Sephora - Natural language and image recognition
Uniqlo - Natural language and in-store inventory
case STUDIES
