Facebook Messenger bot
- Users can interact with Kia's 'Kian' by searching 'Kia Motors America' in the Messenger app
- Kian began as a promotional tool during the 52nd Super Bowl in February 2018 for the new Niro car model
- Since then Kian has expanded to be able to handle any questions on any model that a salesperson would be able to answer
- Other functionality includes:
- Roadside Assistance
- Bill payment
- Store locator
- Impact
- 115,000 users per week on average
- 3 times more interactions than the Kia website
- Kian was developed by vendor Octane AI in conjunction with CarLabs and mobile agency Ansible