Kik Messenger Chatbot
- Users can start chatting with playtex's 'Girl_Space' by searching the username playtexsport on their Kik account
- Girl_Space attempts to create a casual chat experience to put users at ease while talking about heavily stigmatized topics
- Girl_Space employs humor and tone-appropriate dialogue in a body-positive setting to gain its users' trust
- Functionality includes users being able to track their periods, receive tips, participate in an interactive scavenger hunt, and ask tough questions on that time of the month
- 5.4 million messages exchanged with users
- 17% of users completed the period tracker
- 3.4 minutes was the average time spent per user
- 19% started playing a game with Girl_Space
- The chatbot was developed by Massively, Facebook Wit.ai and IBM Watson