Mobile App Chatbot

Try Quartz out

• Quartz is a mobile app delivering news in an instant messaging style format
• Through a partnership with HP, Quartz was able to deliver ads for new HP technology regarding artificial intelligence and cloud computing
• Instead of typical ads users were able to have conversations with HP chatbots
•  Impact
  • Customers stayed engaged with these ads far longer than typical ones
  • Customers returned to these ads more often than typical ones
• The HP chatbot was developed by Quartz

Source: Digiday, Adweek, Microsoft

Tags: Other Consumer Brands, Mobile App