Kik Bot
- Kik users can search 'Hunger Road Trip' to begin the game
- This bot combines adventure gameplay and advertising geared towards young fans
- Within a Q and A format, users advance through the story mode
- Impact: 97 lifetime messages per user
- Impact: 4.7 minutes spent interacting on average
- The game was developed by Massively
Source: Massively
Tags: Food & Beverage, Kik