Facebook Messenger Bot
- Marriott's chatbot 'MC' can search for job listings regardless of location as well as explore available hotels based on specific dates
- MC makes suggestions to the user based on information from Marriott Jobs, Marriott Careers, Marriott Careers Social Media, and Marriott International Hotels
- Should the chatbot be unable to answer a member's question, they can easily connect to a live Marriott support agent
- The system helped Marriott Rewards achieve a 97% response rate, earning Facebook's "very responsive" customer service badge
- Developed by vendor Snaps and Five Agency
Source: Five Agency, Marriott International, ShortyAwards
Tags: Travel, Facebook Messenger,