Web-Based Chatbot
- Launched in India
- Built into customer service portion of website
- Handles simple FAQs (e.g. How can I close my account?” and “How can I change my address?)
- Developed by vendor Creative Virtual
Facebook Messenger Chatbot
- Users can interact with Citi's 'SG' bot by searching 'Citi Singapore' in Facebook Messenger
- SG helps users get information about their account balances, transactions, rewards, and card bills
- Users can also casually interact if they are just looking for mildly humorous and witty responses
- For security purposes all user requests are met with a prompt from SG to log in to Citi
- SG was developed in-house by Citi
Sources: CNBC, Citi Singapore