Facebook Messenger Chatbot
- Users can interact with the British Airways bot by searching 'British Airways' on the Messenger App
- The bot was developed as a way to increase plane ticket sales through the targeted offering of exclusive hotel and event discounts
- Functionality includes a condensed guide to the events of London, affordable flight recommendations from a variety of different countries, and booking conformations in the form of a link to an external site
- The chatbot makes use of media such as embedded videos and also operates in multiple languages, giving users the option to proceed in their native language or in English
Sources: Topbots, Future Travel Experience
Tags: Travel , Facebook Messenger